Rachel’s School of Dance

As a premier dance school, Rachel’s School of Dance caters to all ages, offering beginner to advanced level classes in jazz, tap, and creative movement.

The clients were looking to have an entire rebrand and website overhaul in order to draw in new clients and to further strengthen communications with existing clients.

To accomplish this we redesigned the logo including purple hues which are more gender neutral but still appeal to the dominant female target audience. The overall design is meant to exude personality with an overall classic tone. A brand book was put in place to outline the conditions and limitations for the overall brand.

With the brand established the website was implemented based upon brand standards. The site design is targeted towards parents who would be enrolling their children by highlighting class scheduling and payment information.